Morley Glass has been recognised for the creativity and effectiveness of our social media campaign in the run up to, during and after the 2023 FIT Show by picking up a highly sought-after industry award.
We have been named the winner of the award for ‘Best Use of Social Media’ in this year’s FIT Show Marketing Awards, a programme designed to acknowledge and celebrate the very best of the fenestration sector’s marketing efforts aligned to the event. As winners are selected by a judging panel of industry professionals, every FIT Show Marketing Awards trophy is greatly respected, particularly given the number of high calibre entries that are submitted every year.
The social media campaign undertook by Morley Glass for the 2023 FIT Show spanned multiple platforms to ensure there was an opportunity for people across the industry, at all levels, to find out about our presence at the show and register for VIP tickets. From LinkedIn and Twitter to Facebook and Instagram, consistent messaging and creative posts gave thousands of people the chance to engage with us and explore more about the show.
It was a strategy underpinned by many months of work behind the scenes in the months prior to the show to coordinate the launch of several new products at the NEC. These included the new switchable glass system, Uni-Switch, and an integrated blackout blind for flat glass rooflights, which were ultimately our showstoppers.
Charlotte Gilbert, Marketing Assistant at Morley Glass said:
“This year’s FIT Show was an amazing experience all-round that left us all buzzing for weeks after, so to win this award for best use of social media is absolutely fantastic! Being recognised by our industry peers in this way confirms that our hard work, creativity and consistency of messaging was the right approach, and this was reflected in the high levels of engagement we saw.”
A major focus for the Morley Glass team was to register as many visitors as possible via our unique URL, which resulted in a conversion rate of 51% from registered contacts to attendees – more than any other exhibitor. But our FIT Show marketing campaign was not only about social media – we also supported the PIGS networking event and the show itself through sponsorship, as well as running an extensive advertising and PR campaign.
MD of Morley Glass, Ian Short, added:
“We’re delighted to win this award, which really is the icing on the cake of what was an amazing experience – and perfect to celebrate the 25th anniversary of our business. The show was our busiest yet and the ideal platform to launch our new products – and we are already looking forward to being able to do this all again when the show returns in 2025!”